New ArrivalsShop Now
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Cardigans - Sweaters - OuterwearSHOP NOW
Best SellersShop Now
Judy Blue & Cello JeansShop Now
Mono B Brand & Other Active/Athleisure WearSHOP NOW
Graphic TeesShop Now
Purses, Bags & TotesSHOP NOW
Jewelry & AccessoriesShop Now
Unisex FragrancesSHOP NOW
Nikibiki Brand BasicsSHOP NOW
Children's ClothingSHOP NOW
Plus SizeShop Now
Winter Blow Out!SHOP NOW
Social Good Artisan CollectionSHOP NOW
Gifts & Paperie by: Paper Rehab & Nicole Marie Paperie
Shop our variety of beautiful greeting cards and paperie made by women artists and hand picked from the marketplace.
Who We Are
My name is "Dana Belle". Welcome to my shop - located in the gorgeous farming state of Iowa where I've lived for 13 years. Belle was my nickname growing up and it is also a family name. Born and raised in the South, I spent most of my life in Georgia and in cities near the coast of the Carolinas. From the ocean to the city to mountains, backroads, rivers and streams - I love adventure. I'm also equal parts homebody. I have a love of community and connection. My hope is that you will find all of that reflected here in my shop. Many of my brands are purchased from women-owned businesses, made in the USA and some items are made by small batch artisans hand-picked from the marketplace to reflect the beauty of diversity.
When you look in the mirror I want you to see a woman who is a leader, a warrior, an overcomer, a creator, a dreamer - full of passion and adventure - a woman who is resilient, smart, talented, powerful, capable, unique and loved. I want you to feel beautiful, confident and comfortable whether you're headed to the office, out to an event, on an adventure with friends or simply staying in. That's why I offer a blend of classic, casual, trendy and feminine styles for all body types.
Location: 1022 Alabar Ave, Waterloo, IA 50701 inside Calico Hen House
OPEN HOURS: Tues - Sat 10am - 5pm