Who We Are
My name is "Dana Belle". Welcome to my shop - located in the gorgeous farming state of Iowa where I've lived for 11 years. Belle was my nickname growing up and it is also a family name. Born and raised in the South, I spent most of my life in Georgia and along the coast of the Carolinas. From the ocean to the city to mountains, backroads, rivers and streams - I love adventure. I'm also equal parts homebody. I have a love of community and connection. I also have a passion for empowering women to be who they were created to be. My hope is that you will find all of that reflected here in my shop. Many of my brands are purchased from women-owned businesses, made in the USA and some items are made by small batch artisans hand-picked from the marketplace to reflect the beauty of diversity.
When you look in the mirror I want you to see a woman who is a leader, a warrior, an overcomer, a creator, a dreamer - full of passion and adventure - a woman who is resilient, smart, talented, powerful, capable, unique and loved. I want you to feel beautiful, confident and comfortable whether you're headed to the office, out to an event, on an adventure with friends or simply staying in. That's why I offer a blend of classic, casual, trendy and feminine styles for all body types.