My name is "Dana Belle". Welcome to my shop - located in the gorgeous farming state of Iowa where I've lived for 13 years. Belle was my childhood nickname and it is also a family name. Born and raised in the Southeast, I spent most of my life in Georgia and in cities near the coast of the Carolinas. From the ocean to the city to mountains, backroads, rivers and streams - I love adventure. I'm also equal parts homebody. I have a love of community and connection. My hope is that you will find all of that reflected here in my shop. Many of my brands are purchased from women-owned businesses, made in the USA and some items are made by small batch artisans hand-picked from the marketplace to reflect the beauty of diversity.

When you look in the mirror I want you to see a woman who is a leader, a warrior, an overcomer, a creator, a dreamer - full of passion and adventure - a woman who is resilient, smart, talented, powerful, capable, unique and loved. I want you to feel beautiful, confident and comfortable whether you're headed to the office, out to an event, on an adventure with friends or simply staying in. That's why I offer a blend of classic, casual, trendy and feminine styles for all body types.